Ani Grigorian
PORTFOLIO
Marketing Specialist
About Me
I'm a social media marketing specialist with 1.5+ years of experience, combining professionalism with a creative approach. Understanding human psychology and behavior is at the core of my marketing strategies, allowing me to effectively engage with customers.
With a diverse background in projects ranging from comedy films to banks, I have developed versatile skills and a unique perspective.
Experienced in managing budgets of up to $4000 per month, I excel in crafting tailored advertising strategies for different industries.
Projects
Theatrical performance
'ARAQEL'
"Araqel" is a theatrical performance taking place at the Stanyslavsky Theatre in Yerevan. The play features Hrant Tokhayan and Samvel Topalyan as the main actors, with direction by Arthr Sahakyan.
This project combines creativity with a solid understanding of marketing principles. Our primary objective is to convey the essence of the performance to the audience without explicitly revealing the plot. To achieve this, we have developed both targeted and non-targeted advertisements, ensuring that we reach a broad range of potential viewers who may be interested.
Ad results
Nikos Vertis' Concert in Yerevan
We undertook a comprehensive marketing campaign for Nikos Vertis Concert that took place on May 3, covering various aspects from designing full-page setups to creating engaging reels and advertisements. Our primary objective was to achieve a sold-out event while working within a limited budget, and we successfully accomplished this goal in just 1.5 months.
In order to establish a strong connection between the artist and the audience, it was crucial for us to become fans ourselves.To ensure an effective marketing strategy, we collaborated closely with ticket sellers, enabling us to gain a deep understanding of the target audience's preferences and interests. Through thorough research on both the foreign market and our customers' behavior, we developed a clear buyer persona and focused our efforts on targeting the right audience We launched an advertising campaign specifically tailored to the audience in Georgia, as well as targeting Russian tourists in Armenia.
Ad results
Film "Insomnia"
This project was remarkable for its genre, a psychological drama, which was fresh and somewhat uncommon for the Armenian audience. The screenplay generated intense pressure and captivated viewers, maintaining this mood until the very end of the film. We aimed to reflect this atmosphere in our social media posts and cultivate a distinctive style.
Leveraging the popularity of the talented artists who starred in the film, we crafted engaging content featuring them to share across our platforms. The trailer garnered over 1 million views on Facebook within a month, and the movie experienced sold-out sessions during its initial release.
Youtube Setups
TikTok Setups
Ad results
Film "Agent 44.Operation Garni"
The marketing campaign for "Agent 044: Operation Garni" a comedy movie, was an exciting and demanding project. Our objective was to drive ticket sales while simultaneously providing an entertaining and enjoyable experience on social media platforms. In addition to promotional posts, we crafted engaging reels featuring the main characters and organized a ticket giveaway that attracted over 200 participants.
On March 8th, just one week after the movie's premiere, we achieved a remarkable feat: all cinemas in Yerevan were completely sold out. This success was a direct result of our well-executed advertising campaign, which effectively targeted audiences through Facebook, Instagram, and website banners.
"Agent 044: Operation Garni" became the most watched movie in Armenian cinemas in the past five years. This outstanding achievement further attests to the effectiveness of the marketing campaign.
Ad results
REELS
REELS
Other Projects
